By: James Asquith, CEO, and founder of Holiday Swap. “Influential – having a great influence on someone or something.” "Influencer" does not mean influential but being influential does mean being an influencer. Unfortunately, in this age of social media, the word...
![A Call for Influencers to be Genuine](https://b3387760.smushcdn.com/3387760/wp-content/uploads/2019/07/Untitled-design-7-1-1080x675.png?lossy=2&strip=1&webp=1)